Grow Super is a superannuation fund manager geared towards simplicity and ease of use. One that shows you where the goalposts are, and gives you the tools and the knowledge to get there. The motion design needed to be fast-paced and engaging to a younger audience who place value on efficiency and control.
GROW wanted to create a super fund that not only invests your super with a leading global investment firm, but ensures users understand it.
Pacing drives the energy of the animation and plays between expectation and surprise. Appropriate pacing, when used in conjunction with push/pull and continuity creates a smooth and delightful choreography of text and data graphics.
ABN: 13 993 476 802 | All rights reserved. James Feng Design© 2019.